These are not goals. They are commitments we've already made, to each other, to our customers, to anyone who joins. We update them in public when we change our mind. We haven't yet.
We don't localise from a Western default. We build from the Indian default outward. Every figure prints in lakhs. Every reminder lands on WhatsApp before it touches email. Every tax field maps to the actual IT Act, not an abstraction of it. If a product needs four engineers in Bengaluru to add ₹ formatting after the fact, it was the wrong product.
Most software with 'AI' in the copy is the same product as last year with a chat box. We don't ship chat boxes. We ship products where the assistant is the spine, products that read, classify, reconcile, draft, and follow up while the user looks away. The bar is: take AI out and the product collapses, not gets less shiny.
The chase. The receipt. The reminder. The reconciliation. The form 16. The Schedule HP. The supplier follow-up. These are the rooms of work where Indian SMB owners lose their evenings, and where the best software is the software you forget exists. Quietness is a feature.
Small team. One room. No managers, and no layers between the person who hears the problem and the person who ships the fix. We talk to a real user every day — family, neighbours, the people who help us run our own lives — and every week we ship something they can use the next week. We grow the team only when growing is the bottleneck, not a day before.
₹ 1,84,000 not $2,200. Lease defaults to eleven months. Stamp duty calculated by state. TDS thresholds tracked against Section 194-IB. Schedule HP filled with the same fields the CA sees in Form ITR-2. This is not flavour. This is correctness.
₹1,200 a year, not $99 a month. No hidden seats. No usage meters that surprise you in February. If a tier has a cap, it's printed on the card. If a feature is coming later, the page says coming-later. The Indian SMB owner has been burned enough by clever pricing to recognise it from across the room.
We made our peace with patience. Compounding a small useful product, shipped to real users, for ten years, will outpace any blitz we could run. We bet quarterly on what to build, but we run on a decade clock. The companies we admire (Razorpay's first five years, Zoho's first ten) were not built by people sprinting toward an exit.
This isn't copy we'll quietly delete when it gets inconvenient. It's the standard we want to be held to. When we change our mind, we'll change it here, in public — old versions kept, with a note on what changed and why.